Digital Marketing

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Telstra’s 2018 Small Business Intelligence Report found that over 83% of customers use search to find small business online, yet shockingly in Australia, only 26% of small businesses are actively practising SEO and Paid Search.

What is digital marketing?

Digital marketing involves all marketing activity which occurs online. It includes but is not limited to SEO, Paid Search, Link-Building, Website Design, Social Media & Email Marketing Campaigns.

As our digital age evolves, it is important to keep up with the latest developments in digital marketing, so that you can capture your online audience. Digital marketing is now the most profitable marketing channel, accommodating for 60% of all.

What is SEO?

SEO or Search Engine Optimisation is the process of optimising your website so that you can increase your organic site traffic, build brand awareness and rank in the first page of search results. In other words, SEO helps drive revenue, by increasing leads, sales, market share and brand awareness. SEO takes you from the pits of search to the first page, where 75% of all searchers convert.

There are essentially two elements to SEO:

Technical SEO

On-page & Off-page Content

Technical SEO starts with a well-built website, which luckily for you, ViVO specialises in. Initially we will perform a health check of your website to see if there is any room for improvement, or if the damages indicate that a new website should be built, we’ll take care of that too.

High quality content is what will earn you backlinks. Backlinks are basically search engine brownie points, to increase your brand’s reputation and authority online. By maintaining high-quality online content, you can catapult your webpage into the top search results, which we already know drives more leads and yields greater results for your business.

What is Paid Search?

Paid Search is basically online advertising, where you pay a search engine to host your advertisement online. The most common form of Paid Search is called PPC or Pay Per Click advertising. Other types include Display advertising and Remarketing. Small Businesses are engaging in PPC more and more, as the demand for businesses to have a visible online presence is growing exponentially. And it’s working. In Australia, over 18% of all local searches performed lead to a sale made within 24 hours.

Why does my small business need digital marketing?

Despite small to medium businesses using print and other traditional media as their preferred channel of customer acquisition, in this digital age, no other channel compares to digital marketing’s ability to reach customers and build brand awareness. In Australia, 62% of customers default to search to find what they are looking for, so as long as you are offline, you are missing out on massive opportunities to acquire new customers and re-engage existing or historic customers.

Why should I choose ViVO Digital for my digital marketing strategy?

Our purpose is to bring the big-end-of-town services to the little guys. We want all local and small businesses to have access to premium resources, and we want to help make them work for you and your business. At ViVO we work in close partnership with our clients to develop and build your ad campaigns on Google Ads and Bing Ads platforms. We will talk you through the process from keyword research to campaign launch and keep you in the loop on all campaign performance. Our customised reporting allows you to view the metrics that you want to see, and we’re always looking for new and innovative ways to deliver your data. Our SEO team is dedicated to getting you in front of your customers, so that you can achieve your business goals.

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