What is Social Media Marketing?
Social Media Marketing is the promotion of a business via social media channels. According to Sensis, over 8 in 10 people use social media in Australia, making it a particularly powerful tool to engage current customers and attract new ones too. It is an extremely effective way to create touchpoints in an organic manner through people’s social media platforms.
It is not only customers that benefit from Social Media engagement, but also prospective employees, journalists, potential company partners, and the broader community. Social Media can also help to establish a business’ brand identity and it can be a very useful platform to promote culture too. These branding metrics are important tools of engagement when it comes to generating more leads, and an effective social media marketing campaign can significantly enhance your overall business success.
Why is social media marketing so important for small businesses?
Small businesses are generally community focussed and they traditionally create their customer acquisition strategy based on the local networks around them. You might be the best networker in town, investing time and effort into establishing a well-built base of current and potential customers. But in this digital age, nothing compares to the reach and engagement you gain from using social media. An effective social media marketing campaign is second best to chatting with the business owner themselves. For example, if you need to have a sale or would like to offer a discount, no other form of communication will get the word out faster than social media. Social Media Marketing gives small businesses the opportunity to amplify this engagement and reach at a comparatively lower rate of spent resources.
Furthermore, by having a social media presence, you give your customers the opportunity to interact with the business in places other than the establishment itself. You can create amazing business advocates with business reviews, and have another alternative method of communication other than phone calls and emails.
Recently social media marketing has become quite commercially saturated and more competitive amongst the big players. We can help you stand out from the crowd with a personalised social media strategy that’s geared towards your business goals. We can help you to increase organic traffic to your website, generate more leads, build greater brand awareness and create meaningful relationships with your current and prospective customers.
As of 2018, 97% of small businesses were utilising social media channels to attract new customers, but a huge 85% of those business owners don’t actually know what social media tools to use. We have the tools, experience and know-how to create a killer social media marketing campaign which will see your business achieving its goals. We can also assist you in creating custom audiences, engaging in social listening and creating Facebook and Instagram ads for your business. We understand that small business owners are time-poor, so get in contact with us today about your social media campaign ideas and we’ll get back to you soon with a game-plan.
At ViVO, we love to make things look absolutely beautiful, so we specialise in photography, videography and written content, so that your Social Media Marketing campaign can look its best. If you’re interested in any content creation, get in touch with us today!